An “athletic” ceremony took place on July 23, 2022 in Optima Sportpark. Almost 700 players and coaches from regional youth teams came with high spirits to Schwäbisch Hall. The young players received brand-new jerseys – including socks and shorts – after a football game against the Schwäbisch Hall Unicorns. They were all winners of the big Optima jersey deal.
To mark its 100th anniversary, Optima raffled off 100 complete jersey sets to different athletic teams in the Schwäbisch Hall and Hohenlohe region. What did they have to do to win? What they do best, besides their sport: Cheer! Each team had to submit a video or photo that showed them cheering. The response was tremendous! One enthusiastic scene after another arrived on the Optima server and got likes on social media under the hashtag #OptimaTrikotDeal.
A few weeks later, many of the participants were able to cheer a second and third time: first when the winners were announced, then when they received their new jerseys at Optima Sportpark. After all, you can never cheer enough.